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Holiday Messaging for a Cause
Two of my favorite television shows that are no longer on television are Studio 60 On the Sunset Strip and The West Wing. I’m borderline obsessed with these, and own both series in their entirety. The...
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Before You Use Groupon
“Planning a Groupon Deal? Be Prepared to Please.” This was the title of a recent article in the American Express OPEN Small Business Forum. The premise of the article is that businesses that offer...
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SXSW 2013: First Impressions
I made it to Austin and am all checked in for South by Southwest Interactive (SXSWi)! I can’t guarantee that I’ll be able to post much while I’m here, but I’m going to make an effort. To start off,...
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SXSW: What I’m Looking Forward To
South by Southwest (SXSW) has hundreds and hundreds of sessions split between the three overlapping conferences (interactive, film and music). As a first-timer, I can vouch for it being overwhelming....
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Building a Team the Suzy Merchant Way
Photo: MSU Athletics As the NCAA basketball tournament gets underway, I’ve been thinking a lot about some words of wisdom that I heard from the Suzy Merchant, the MSU women’s basketball coach. As a...
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2013 South by Southwest Interactive Conference
I was fortunate enough to be able to attend the South by Southwest Interactive (SXSWi) conference this year for the first time. It was a great experience, and I learned a lot! My posts about my...
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SXSW 2013: Tina Roth Eisenberg Keynote
The keynote address by Tina Roth Eisenberg on March 10 was wonderful. Tina is known by her blog and Twitter handle SwissMiss (www.swiss-miss.com). She is a graphic designer who is originally from...
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SXSW: Eye Tracking on Tablets
One of the most interesting sessions I was able to review from SXSW was a session explaining recent research from the Poynter Institute. Their research investigated how individuals interact with...
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SXSW: Now I Can Talk to My IT Team!
Trouble at the Office I have been working on a project at my office involving my IT director, her student intern, and an outside vendor that supplies a cloud-based platform for curating content. The...
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Building a Brand Identity for Your Organization
Developing an Identity I recently had the privilege of working on the new identity for the Michigan State University Alumni Club of Mid-Michigan. The identity includes the creative elements (graphics,...
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SXSW Recap for CMPRSA
I’m sharing a recap of highlights from South by Southwest Interactive, as well as some new apps to check out, at today’s Central Michigan Public Relations Society of America Social Media Lunch ‘n’...
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Lean In for a Good Read
Photo: LeanIn.org This weekend I read the book Lean In by Facebook COO Sheryl Sandberg. It’s been in the news a lot lately, and was mentioned several times by speakers I heard at South by Southwest in...
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Travel Tech
As summer travel season gets off the ground (I know it is only May, but in the university world summer starts when students leave!) I thought it would be a great opportunity to re-cap some of my...
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4 Simple Steps to Stop the Pinsanity!
Keep Your Pinterest Account Organized for Easier Pinning Are you an avid Pinterest user? If so, chances are your pins and boards may have gotten a little out of control and could use some TLO – tender...
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How to Prepare for an Interview: The Interviewer’s Perspective
Over the past few months I have had the task of sitting in on several interview panels for various positions at my place of employment. I have learned that you can learn a lot from that experience....
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On the Banks of the Red Cedar… in 2007
On the Banks of the Red Cedar(c) Katherine Kelly, 2008 One of my favorite MSU memories from undergrad was when I accidentally stumbled on the traditional first singing of the alma mater by the Spartan...
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Listen Up! Part 1: Search Basics
How to Search on Social Media One of the most often misunderstood qualities of social media is that it should be a conversation tool. Too often individuals and organizations use social media to...
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Listen Up! Part 2: Keywords and Operators
This is the second post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics. How to Search on Social Media with Advanced Techniques In...
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Listen Up! Part 3: Create Alerts for Your Brand
This is the third post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics, and Listen Up! Part 2: Keywords and Operators. How to...
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Listen Up! Part 4: Using IFTTT to Create an Automated Monitoring Dashboard
This is the fourth post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics, Listen Up! Part 2: Keywords and Operators, and Listen Up!...
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